Business rules are how Audible Magic lets platforms know if media should be allowed or blocked based on the rule set by a rightsholder who has registered their content with us.
When registering content with Audible Magic, rightsholders can set a business rule for any given asset, which will be reflected in the response delivered to platforms when an identification takes place. Typical business rules are "block" and "allow.” The default business rule is "block.”
As an example, say the content owner of Song X sets their business rule to “allow” on Platform A and “block” on Platform B. When a video containing Song X is uploaded to Platform A and identified by Audible Magic, the platform will receive the “allow” rule and the original video will remain accessible on Platform A. On the contrary, when a video containing Song X is uploaded to Platform B and identified by Audible Magic, the platform will receive the “block” rule and will either block the video entirely or mute the audio.
For more information regarding updating business rules, please refer to the article “How do I update my business rules?”